Resume

Sttark is a leader in the boutique packaging space offering custom labels, cartons, and graphic design. I lead design while managing developers (and freelance assets) to achieve my vision across all of Sttark's products.

My scope encompassed their entire ecosystem: e-commerce funnels, website, customer portal, internal work-router, and taking their new marketplace from 0 to 1.

Real-World Results: Helped grow Sttark’s $15MM SMB-targeted sales funnel by ~10% YOY in 2024. This represented roughly $1MM in revenue, a large portion of which was repeat business.

Walmart needs no introduction as America's largest retailer. The iconic blue and yellow branding is a part of our cultural ethos promising better value at lower prices. My role, in this giant, was to the product design of a new, internal-facing software application: Akodo.

Akodo was responsible for the creation of items specs and attributes that fed the entire Item Pipeline at Walmart. Our outputs were consumed by merchants and suppliers when setting up and managing items on offer.

Real-World Results: Item data reporting tools consumed by Walmart Board of Directors. Our item data was so authoritative it led to discovery of incorrect data elsewhere in the Item Pipeline that saved Walmart $800K.

Nationwide reaches millions of Americans through diverse financial, investment, and, most notably, through insurance offerings. They promise to deliver on value propositions with the slogan: Nationwide is On Your Side.

My role saw me leading end-to-end design decisions for Nationwide's flagship mobile app. This app included a self-service portal to their property and casualty insurance customers allowing the ability to file/manage claims, pay bills, and interact with relevant policy documentation.

I also had the pleasure of being embedded within the Agile development team. This shortened the time to implementation for quick fixes and major features alike.

Real-World Results: 1.12% reduction in call center volume after launch of claims
tracker. This led to an estimated $1.5MM / year savings, on average the year
after implementation.

Enboard's single sign-on technology and account provisioning/resource provisioning allows students to quickly access their digital resources.

I designed a front-end framework based on Bootstrap 4 allowing for complete Sharepoint independence and implemented new features like an in-platform file manager. I was also the first UX Designer at Encore, so I was also a champion of the users to our leadership and developers, alike.

Real-World Results: Won Enboard both the business of Denton ISD (32,000 students) and Parkland SD (10,000 students); yearly MRR of $39K. That amount of revenue was a game changer for a small organization. 


Enboard was sold to Identity Automation before school district metrics could be obtained.

Entrack serves teachers through evaluation tools enabling district administrators to make professional learning recommendations. I designed evaluations and dashboards for Entrack while ensuring these tools met state and federal legislation.

Real-World Results: Saved teachers, on average 43 hours of work per school year. Dashboards created insight for admins of the 2nd largest school district in South Carolina.

Our evaluations and metrics increased teacher retention (via professional learning) by ~3.9%. These metrics also created a concrete pathway for persistent under-performers to be terminated. A win for teachers and students.

A subsidiary of USA Today, 10Best represents a respected, authoritative on-line source for travel and leisure advice. Their content consists mainly of travel guides and monthly Readers' Choice competitions. I served as UX Designer for the entire site working, in well-informed increments, to make data-driven improvements.

Real-World Results: Because of the contest promotion tools I designed, Richard Branson promoted one of our 10Best contests via Twitter. This significantly boosted engagement, not only to our contest, but to the entire platform.

SHIFT, a small boutique marketing agency, represents the quintessential agency job. In my case, I lucked out and landed an internship. That internship became a full-time job. Technically, my title was Web Designer. With any small agency comes immense responsibility.

From artful project manager to stand-in videographer, I loved every minute of my time at SHIFT. I got paid a little and worked a lot, but I left every day feeling stretched, challenged, and like my work was truly meaningful.