My RΓ©sumΓ© & Skills
The Road So Far.
Enjoy a deep-dive into my career thus far, featuring my work history, skills, and education.
π The Elevator Speech
I'm your ideal candidate if you need a seasoned product design leader who has mastered both worlds: from nimble startups to Fortune 500 enterprises. My track record speaks volumes β I've consistently delivered features that delight users while driving measurable stake der value. I excel at orchestrating development teams to hit ambitious deadlines without compromising quality.
Years of wrestling with intricate backend systems have honed my sixth sense for spotting hidden requirements and organizing complex details that others miss. When others see roadblocks, I find pathways. As my career motto goes: 'Where there's a Will, there's a Way' β and I've proven it time and again by solving the most labyrinthine product challenges.
π Work History
Sttark - Product Design Lead
π Increased a $15MM sales funnel by ~10% YOY.
At Sttark, I wear multiple hats as Product Design Lead β crafting everything from pixel-perfect interfaces to strategic product direction. I'm not just designing; I'm orchestrating the entire product development symphony. Think Product Design Manager meets Product Manager, with a dash of technical leadership.
My role spans the full spectrum: I shape the vision through meticulous design work, translate that vision into actionable development tasks in Asana, and mentor a Jr. Developer to bring it all to life. I'm the bridge between design dreams and technical reality, ensuring our development team has crystal-clear direction for implementing complex features.
I've revolutionized Sttark's digital presence by reimagining critical touchpoints β from optimizing the e-commerce sales funnel to streamlining customer accounts and modernizing our backend work-router. But my crown achievement? Building a game-changing marketplace from absolute scratch. This platform is my answer to a crucial market need: connecting SMB owners with premium custom printing solutions at competitive prices.
Every day, I collaborate with stakeholders to chart our product roadmap, ensuring our design efforts deliver maximum impact. At Sttark, I'm not just creating interfaces β I'm architecting the future of custom packaging, one thoughtful design decision at a time.
Walmart Labs - Product Design Lead
π Akodo was used by the Walmart Board used for reporting metrics. Our tool also incorrect item data that saved potential +$100k.
At Walmart, I led product design for Akodo β a mission-critical internal platform that powered the world's largest retailer's item management pipeline. As the Lead Product Designer, I orchestrated the entire design lifecycle for a system that touched every product you see in Walmart stores and on their marketplace.
I wasn't just creating interfaces; I was architecting how merchants and suppliers interacted with billions of product specifications. My work spanned from deep discovery sessions to pixel-perfect execution, synthesizing complex backend operations into intuitive user experiences. I built and maintained our design system from the ground up, ensuring consistency across a massive enterprise application.
My role demanded constant collaboration with three major internal teams, where I presented working prototypes, conducted user research, and transformed findings into actionable design improvements. I bridged the gap between business requirements and technical implementation through weekly VQA (Visual Quality Assurance) sessions with our development team, ensuring our frontend met exacting design standards.
From wireframes in Balsamiq to high-fidelity mockups in Figma, I translated intricate item management workflows into streamlined user experiences. At Walmart, I wasn't just designing features β I was shaping how the world's largest retailer managed its vast product ecosystem, making the complex feel effortlessly simple.
Nationwide - UX Lead Mobile (Build)
π Designed a claims tracker and inspetion scheduler used in the flagship mobile app.
At Nationwide Insurance, I led the UX team for their flagship mobile app β a vital touchpoint for millions of property and casualty insurance customers. As Mobile UX Lead, I transformed complex insurance processes into seamless digital experiences, from claims management to policy documentation.
I wasn't just pushing pixels; I was orchestrating a complete user experience overhaul. Managing a dynamic team of three β a designer, content writer, and researcher β I harmonized our efforts to meet ambitious deadlines while maintaining exceptional quality standards. I pioneered our innovative 'Wall of Knowledge' approach, a visual synthesis tool that transformed convoluted IT requirements and business goals into elegant, user-first solutions.
My role placed me at the intersection of business strategy and user needs, where I held weekly stakeholder meetings across business and IT divisions to align our vision. I embedded myself with agile development teams, providing real-time UX guidance and championing best practices that elevated our product quality.
From low-fidelity prototypes in Axure to polished designs in Sketch and Photoshop, I crafted multi-screen experiences that simplified insurance complexities. At Nationwide, I wasn't just designing features β I was revolutionizing how customers interacted with their insurance, making the intimidating feel accessible and the complicated feel intuitive.
In My Tool Box
A Diverse Background
Design Tools
Devices & Environments
Research Methods
Product Management
Web Development
Browse My Featured Case Studies and Learn...
1) How I got my start in Product/UX, 2) why elementary school teachers applauded one of my solutions, and 3) how I helped fine-tune a $15MM sales funnel.